Paul Rabil
My goal for this blog is to show how a professional lacrosse player who's salary is $65,000 a year can market himself in both a smart and strategic way through various outlets to become Lacrosse's first "Million Dollar Man".
What Makes Him Different?
The game of lacrosse has grown exponentially in the past decade. Certain players work hard to grow the game with hopes that lacrosse can grow into a premier worldwide sport. One of these pioneers is the undisputed best player in the world, Paul Rabil. Rabil has received more accolades than any other player in MLL history. Obviously this is an extreme feat to accomplish, but what he has done off the field in a marketing perspective is just as impressive. In the MLL, most, if not all, players have another job to help financially support themselves. Paul Rabil is the exception. His entrepreneurship and the way he markets himself is his other job. Paul continues to grow his image through various social media outlets, his own website, and his industry leading portfolio of endorsements.
Social Media
Paul is probably the professional lacrosse player who is involved with social media the most out of any other. Currently Paul has pages on all major social Media sites. His involvement in Social Media enables him to brand himself as more than just a lacrosse player, and this is where his success as an entrepreneur branched from as he gained popularity. Below, I will talk about a few social media outlets that Paul uses to connect with the world and grow his image.
He has over 500 connections on LinkedIn, where he outlines his current and past work and volunteer experiences, as well as the many skills he has acquired through these experiences. I believe one of the reason he is able to thrive and gain so much popularity is because of how dedicated and passionate he is to laying out his portfolio. After seeing his profile, it has inspired me to take more time in constructing mine to help myself look as desirable as an employee as possible.
Rabil's LinkedIn Page
To many people, Instagram is a Social Media outlet in which people share pictures of pretty much everything. It is usually used by everyday people who share pictures of themselves with family and friends, but more and more companies and employees/employers are taking advantage of this popular social media outlet to engage followers to news about different products and brands. Rabil has used his personal Instagram account for a combination of both. On his account you will see a plethora of pictures of brands and products he has invested in, as well as snapshots of family, friends, and himself in everyday life. The way he contracted his Instagram profile, in my opinion, is the perfect balance of work and fun because followers are excited to see what this legendary athlete does as a daily routine, as well as engage in his various work outlets.
Twitter is quickly emerging as one of the most popular social Media Outlet. Many powerful figures like President Obama and Presidential Candidate Donald Trump have twitter accounts and connect with people around the world through it. Paul does the same by connecting with over 63K followers and once again highlights his personal and business life.
Personal Website
Rabil has his own personal website that perfectly displays all the Paul Rabil does, both business wise and lacrosse wise. The website is very ascetically appealing and includes a biography on him, a photo gallery that shows his various business partnerships, his equipment line, and his charity organization, the Paul Rabil Foundation. This website really helps him market himself as not only a lacrosse player, but as an entrepreneur and an ambassador.
Notable Endorsements
As explained throughly on his website, Paul has an extremely extensive portfolio of endorsements which include partnerships with Redbull, Warrior, GoPro, and MetRX to name a few. He has also established Rabil Companies, Inc., which was found through annual camps and clinics for children ages 8-16. Rabil focused on skill set development, strength and conditioning, nutrition, and mental preparation to develop youth lacrosse players to excel at the next level.
Citations:
http://www.paulrabil99.com
http://www.bloomberg.com
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